Social Media Audit

Why it matters: most small businesses post on instinct and never check whether any of it converts. An audit replaces guesswork with a baseline , follower growth, reach, engagement rate, click-throughs, and which posts actually drove calls, form fills, or store visits , so the next 90 days of content target what works instead of repeating what doesn’t.

How it’s measured: a solid audit covers four areas. Profile completeness (bio, links, categories, and matching name, address & phone across every platform); content performance (top and bottom posts by engagement and conversions); audience quality (are you reaching real local customers or random followers); and competitive benchmarks (how your engagement rate compares to similar Central Florida businesses). Each finding should end in a concrete action, not just a number.

The local-SEO and AEO connection: the name, address & phone consistency an audit checks is the same signal Google uses to trust your Google Business Profile, so cleaning up mismatched profiles can lift your local pack and “near me” rankings. A common mistake is treating the audit as a one-time vanity-metrics report; the real value is repeating it quarterly and acting on it. Because AI assistants increasingly pull from consistent, well-structured profiles to answer “best [service] in [city]” questions, a clean audit also makes your business easier for those tools to surface and cite.